SEO Audit Checklist
SEO audits is the only way to know if you are getting the best SEO results. It uncovers several approaches to boost your SEO of seo search engine campaigns. Your objective is to determine your campaigns’ weak points to improve your performance.
1. What are your strategic goals?
Objective: Identify your business and SEO campaign’s long-term goals.
SEO is more than just a form of marketing to grow a business. Know what you are trying to achieve. This will keep you focused on your campaigns.
Objective: Check if your current keyword strategy working.
Reassess the current state of your keywords. Are you targeting the correct ones? Some businesses are utilizing the wrong ones—those keywords which are way out of their own league. An efficient SEO audit would help you identify your keywords’ quality.
3. Competitor Analysis
Goal: Validate your targeted keywords, and look for all the link opportunities that you have missed.
How to analyze your competitors?
- Check if the keyword is competitive enough.
- Look for link opportunities.
- Look for new keyword opportunities.
- Check what kinds of content are doing well.
4. Technical Analysis
Goal: Determine the technical problems that are impacting user experience negatively. These issues are also hurting your SEO performance.
Technical problems can negatively impact your search engine optimization performance. If you want, you can ask the help of reliable tools such as Screaming Frog. This can help you know the cause of these issues.
5. Page Level Analysis
Goal: Make sure that every landing page is optimized efficiently.
Each SEO audit should assess the quality of your content, and page optimization. Every piece of content must be optimized to perform well. To generate more traffic, you need to have both compelling content and efficient optimization routine.
6. Content Analysis
Goal: Assess if your current content marketing strategy is working well. You should be able to determine several points for improvement.
Come up with a content analysis that will explore landing pages which are keyword-targeted. Keep in mind that content analysis is the most time-consuming aspect of the SEO audit process.
7. User Experience Analysis
Goal: Check how well visitors are interacting with your posts, and the entire website.
It is not possible to know the thoughts of every user. If you want to get to know your target audience better, look at all the data at Google Analytics.
8. Link Analysis
Goal: Know the weaknesses and strengths of your link profile.
If you want to see improvements in your SEO campaign, focus on backlinks. A huge portion of your SEO audit is spent in analyzing link profiles.
9. Citation Analysis
Goal: Check if the client has consistent NAP-W details in all listings. You should be able to determine which business directories your client is not listed on.
Citation analysis is utilized for local clients. Though, it can also be used for any brand who wants to be consistent in various online assets.