HP Smart Families Connection Offers Free Digital Boost

MALAYSIA, Kuala Lumpur, 5 Feb 2005 – Have you ever given a chance to receive some free IT products that will enable you to embrace a more sophisticated lifestyle in today’s IT-savvy society?

For some lucky people, they have already had the privilege to get themselves familiar with the latest IT gadgets and products available in town. However, for those who are less fortunate, they might not have such opportunity to experience the marvel of technology and what technology can do for them.

With that note in mind, Hewlett-Packard (M) Sdn Bhd today announced the launch of a unique and exciting consumer program that will bring HP’s computing and imaging products straight into consumers’ homes in Malaysia.

The HP Smart Families Connection program is aimed at providing an opportunity for the Malaysian consumers to take home HP’s computing and imaging products ranging from digital photography, digital entertainment and mobility solution for their personal use. Besides, HP hopes to bridge the gap between IT-savvy society and non IT-savvy society and enable users to capture their important moments in life using HP products through this program.

It also aims to demonstrate how HP provides consumers with the full range of computing and imaging solutions that are not just radically simple to use and helpful, but also function better together, as part of their family. Whether a consumer needs a digital photography, digital entertainment or mobility solution, HP’s affordable and easy-to-use products will deliver a simple yet rewarding experience for them.

HP will distribute more than RM76, 000 worth of HP desktops, notebooks, handhelds, digital cameras, photo printers, All-in-One printers, scanners, officejets, deskjets, and HP photo papers for the lucky families. These products are divided into three main categories, namely digital photography, digital entertainment and mobility solution that are best depicting the modern lifestyle of the Malaysian families today.

HP will target to recruit up to15 families in Malaysia who are keen to get their hands on HP’s technology and products that will bring enhancement and enjoyment to their lives. Under this program, each family will be given one product category to use and they can select the category they prefer and bring that experience to homes and share it with their family members. After using the products for a period of time (2 weeks to a month), the selected 15 families are required to share their experiences in using HP’s products.

Open for all Malaysian families, the HP Smart Families Connection program will run from 5 February 2005 till 28 February 2005. Consumers who are keen to be part of the HP Smart Families Connection program, are required to write a story on why they select a particular category, how they use the products and how the products will enhance or change their lifestyle, in less than 100 words either in English, Bahasa Melayu or Chinese.

Only one entry from each family will be accepted. To register and for more information on the terms and conditions, please visit the website www.hp.com.my/smartfamily. Families can submit their stories online or post their entries to “The HP Smart Families Connection”, Letter Box 20, UBN Tower, 10, Jalan P. Ramlee, 50250 Kuala Lumpur.

Each entry must have the complete details of the name, contact number, occupation, company name, address, gender, marital status and number of family members in a household.

For enquiry, kindly contact 603 – 2026 0899 from 8.30am to 5.30pm, Monday to Friday.