If you have successfully sold your products in your local market, you might be thinking of expanding to foreign markets. After all, the intent of putting up a business is for you to rake in as much profits as possible, right?
But, how can you start selling in foreign markets? Online marketing services recommend that you use search engine optimization Here are some useful tips to help you get started:
Implement the Correct URL Structure
Since you’re going to venture into the foreign market to promote your brand, it would be best to create a website that caters to many different people. What I mean is that you need to have a website that allows users to choose their language of choice because English, although considered to be the most used language in the world, is still not prominent in certain parts of the world and therefore, not used in some parts of the globe.
That being said, the easiest way for you to do this is to use different flags that represent a certain language. However, this may not be feasible for some website owners.
So, what you want to do is restructure your URL to fit certain language needs. For instance, you can use subdomains where you use initials before the domain name so that the language of your site will change accordingly. For example, you can try fr.domain.com to activate the French Language of your site and es.domain.com for the Spanish version.
In addition, you can also use subfolders as well which is depicted by the initial after a forward slash. So instead of fr.domain.com, you could use something like www.domain.com/fr.
Subfolders are actually optimal since this is what the search engines favour the most.
Focus on Your Content
Whatever you do, content is still king when it comes to search engine optimization. Therefore, you need to focus on creating the best possible content that adds value to your customer’s visit.
The first thing that you need to do is find suitable keywords that can be used universally. What I mean is that you should use strings of words that are appropriate for use, no matter what language a person uses.
Secondly, you can try different ways to bring forth content in your site for visitors to consume. You can either try blogging or creating articles this way.
You can also structure your articles based on what your competitors are doing. But, do so in a way that is superior to how your competition does it.
Furthermore, adding a knowledge base or a FAQ section will allow your customers to know more information about the products that you sell.
Utilize Other Channels to Help with Promotion
You do not have to rely solely on On-page SEO to help you. You can also use other channels to help promote your brand as well.
For instance, Dollar Shave Club’s owner, Michael Dubin, has created a popular viral ad campaign on YouTube. At the time of writing, it has 27 million views which has really helped promote his products on the internet.
No, you do not buy backlinks as it doesn’t work anymore. What you need to do is a little more tedious, but will be worth it in the long run. You should enhance your relationships with other similar websites in your niche. Provide guest posts, referral links, and other things that can help foster great friendships.
Once that is done, they will return the favour by giving some backlinks to your site, which in turn, will help with your webpage’s SEO.